Shipp Outdoor featured on KTBS News for Texarkana's first digital billboard

Posted: Sep 10, 2013 10:12 PM
Updated: Sep 10, 2013 10:12 PM

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Shipp Outdoor is featured on KTBS new for bringing Digital Outdoor billboards to Texarkana, Texas. Click here to view the story as featured on the KTBS Evneing News.

Posted: Sep 10, 2013 7:12 PM CDT
Updated: Sep 10, 2013 7:12 PM CDT
By Julie Parr - bio | email

While construction is underway, Shipp says they've already sold advertising spots for their new sign near the Nash exit.

He says the digital sign almost didn't happen.

City council members had placed a Cap and Replace ordinance on the number of billboards that could be built.

For every billboard that went up, three had to be removed.

Last year, that ordinance was struck down.

The council now takes billboard requests on a case-by-case basis.

Shipp says the digital billboards will help area businesses remain competitive.

"It's a great medium because you can rotate people across the network easily, there's no vinyl or production costs, explained Shipp.